Earth care
As a community we can be the change we need and want to see.
In January 2024, the State of California passed CA SB 1383, a bill that mandates that consumers keep food waste out of the black bin to reduce our output of Short Lived Climate Pollutants created from contaminated decaying trash.
What's the Problem?
Problem Statement
How might we develop a tool that supports Residents who feel they have not been informed of these regulations, feel they need better exposure from trash companies and community leaders on how their waste is processed, to make the proper adjustments to their life style to properly follow the new laws.
Who's our Target Audience
From my user interviews, I concluded these three personas. through my initial research I also found that these personas often cross the lines of the other user types.
The Informed Recycler
Who is always seeking out the proper bin for trash disposal and picking up trash they find on the ground wile out and about.
Eco Minded Shopper
Who cares about where their products are sourced from and would go out of their way to purchase a more sustainable product. but feels they have been duped by products claiming to be eco friendly.
Eco Conscious Neighbor
Who is aware they need to recycle and most likely does lightly sort their trash. They don't currently compost but hope to figure how to manage their food waste.
Key Insights From User Interviews:
Name, Title
"I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are."
The Consumer Journey
This info graphic is meant to illustrate what process consumers currently go through to discard of Organics waste and how they feel each step of the way.
Overall, Consumers feel frustrated with the information that they have been given and feel that there are mixed signals on how to dispose of organics waste.
